User blog comment:KanaHana/Fan clubs for ocs/@comment-25156300-20141202020320/@comment-25413768-20141202045018

You make a group on dA, name it something to do with your character and then you fill it with art (drawings, literature, sculptures, whatever), hold contests, and generally use it to promote your character. Best ways are by affiliating with other groups and linking your group in your deviations while putting those in as many groups as you can.